We turn our limitations into our strengths! When the company started, the founder did not have enough money to hire a tailor but had workless artisans! That is how the idea of 100% hand-stitched product - made without any use of machine stitching came into existence! Using existing and local is fun! :)

“Not wasting is more important than up-cycling” is what our core inspiration. AT the zero waste studio, material planning starts at the very beginning of designing and carefully take care of that literally nothing should be wasted. Because if we waste less, we will have less to up-cycle! 

Textile chemical is the second most water polluting industry!

So we thought of using RAW/KORA/GREIGE cotton fabrics that are completely unprocessed and guilt-free! After all, why should the marine life be disturbed just for our looking good!

After all, what is the point of making sustainable products if the maker isn’t happy! We believe working with us should be an experience to rejoice and not just a means to earn a living! Because that's how it should be! 

Same stitch of each artisan is different and the same stitch of the same artisan could be different too! We don’t want it to be the same anyway! Simply because it is handmade!

Don't we all have a pile of those fancy clothes that are still wearable but we do not use just because they are out of fashion? That bell-bottom pants? That off-shoulder t-shirt? How about a set of clothes that never go out of fashion?